Marketing Plan Development – Egyptair Marketing Training Course Day (3)

Marketing plan development is a third marketing course of 5 days series delivered by Mohamed Kadri during his appointment with MEC for Consultation. Inventing marketing plan session covers major aspects for direct marketing execution which is so crucial for every marketer to acquire for best marketing planning understanding.

Marketing Plan Development day 3 event covered the following topics:

  1. The Wheel of Competitive Intelligence.
  2. Internal and External Competitive Strategy.
  3. Strategy Vs. Planning.
  4. Types of Strategic Planning.
  5. Why Marketing Planning?
  6. Success Factors for a Marketing Planning.
  7. Outline Model for Strategic Marketing Planning Execution.
  8. SMART Objectives.
  9. Marketing Mix
  10. Marketing Communication Process.