Brand Management Planning – Egyptair Marketing Training Course Day (4)

Brand management is the third marketing course of 5 days series delivered by Mohamed Kadri during his appointment with MEC for Consultation. Product management planning session covers major aspects for product management which is crucial for every marketer to implement for best direct marketing implementation.

Brand Management Planning day 4 event covered the following topics:

1. Product Management Segmentation
   • Geographic Segmentation.
   • Demographic Segmentation.
   • Psycho-graphic Segmentation.
   • Behavioral Segmentation.
2. Targeting
   • Single Segment Approach.
   • Mass Marketing Approach.
   • Multi-segment Approach.
3. Positioning
   • Single Segment Concentration.
   • Selective Specialization.
   • Product Specialization.
   • Market Specialization.
   • Full Market Coverage.
4. Promotional Mix
   • Personal Selling.
   • Sales Promotion.
   • Public Relation.
   • Direct Mail.
   • Trade Fairs and exhibitions.
   • Advertising.
   • Sponsorship.
5. The Three Level of Products
   • Core Product.
   • Actual Product.
   • Augmented Product.
6. Product Life Cycle
   • Introduction.
   • Growth.
   • Maturity.
   • Decline.